12 Tips for a Successful Email Marketing Campaign

If you are planning to grow your business or better your affiliate marketing journey, then say hello to the underdog of advertisements – email marketing. Email marketing is a secret agent that looks out for your audience and presents them with the things that they need. When it comes to promoting a brand’s products, sometimes just sharing links is not enough to convince customers to make a purchase. You need extra convincing and that’s when email marketing comes into play.

It is a more tailored and personal way of marketing, which helps build trust among the audience and also sparks curiosity. In this article, we will share 12 tips for a successful email marketing campaign that can turn wondrous for you and boost your sales. Audiences love it when brands go out of their way to stay connected to them and what is better than sending out emails like a handwritten letter? Emails are like a constant reminder to your audience and so it works like magic when everything else fails.

What is email marketing?

Email marketing in simple terms just means sending out emails to your subscribers to promote products and services. As we discussed, it is a more focused and personalized approach to staying connected with your customers. Through emails, you can share information about the products, new offers, coupons, updates and so much more. Think of this as a digital marketing strategy that is much more powerful as it connects you with your audience directly and helps drive engagement faster.

Top 12 Tips for Successful Email Marketing Campaign

These 12 tips are all you need to get your subscribers to make that purchase:

Build a High Quality Email List

Since the primary focus of email marketing is lead generation, the most effective way to achieve this is to build a high quality email list. In this, you collect people’s email addresses so that you can send them marketing messages, updates and other content.

This requires you to use opt-in forms, lead magnets etc, so that you are able to tap into the right target audience. An email list consists of individuals who are interested in your product. This is like a follow-up process for such potential customers.

Segment Your Audience

Customers feel nice when they know a brand has given their concerns attention. That is why it is always better to segment your audience and make a smaller group with those with similar demographics, engagement level, purchase history, behaviour, needs, preferences etc.

When you send a personalised email to your subscribers, it works better than a generalized one. This is entirely because of the intent being clear and the email being crisp, focusing on relevant information tailored to each customer. Customers appreciate such emails more than those that are clustered.

Personalize Your Emails

Who likes it when emails sound more professional than personal? Well, customers surely won’t. Customers would feel connected to you or the brand more when you show them that they truly matter. So, write emails like a personal handwritten note – include their names, offers that might interest them and recommend products that they might like.

You can even send them birthday offers, which might encourage them to actually buy the product. These small things can make your subscribers feel seen and heard, it truly can help boost sales.

Write Click-Worthy Subject Lines

Get your exclusive 10% off inside! Did that make you excited? Well, this is what sparks curiosity among subscribers to read the email rather than leaving it unread. If you write a boring email, customers will likely skip it.

But when you put effort in writing a catchy subject line, it will draw their attention. For a bonus tip, you can add in A/B testing to know which subject line captures the customers more and what works effectively to boost open rates.

Don’t Forget To Include CTA

Including a strong Call-To-Action is the whole point of doing so much for email marketing. Along with product details, offer details and other relevant information, it is equally important to attach a CTA which will enable them to take action after they read the email, which is the whole point.

For this, you can add phrases like ‘ Shop Now’, ‘Order Now’, ‘Download your free guide’ and other such things. A good email when paired with a strong CTA shows engagement and generate leads faster. So at the end of your email, don’t forget to add a CTA for your subscribers to take an action.

Optimize The Timing Of The Emails

You might have heard, ‘It all works out in the right timing,’ and it’s no different for email marketing. Don’t spam the customer’s emails whenever possible, as it might irritate them. Knowing the right time to send emails is quite essential and you would need a little bit of experimentation and A/B testing to find the best time to send emails.

As eager as you are to build engagement, your subscribers don’t look at it like that. For them, it should be the right opportunity and time to buy the products. So you can schedule a time for email marketing campaign, which decides the best days or hours when you can send them.

Monitor Performance Metrics

There is no point in sending out emails without working on your strategies and leaving room for improvement. That is why monitoring your campaigns through metrics is extremely crucial for better performance.

You can monitor performance based on open rates, CTR, conversion rate and unsubscribe rate. At the end of the day, sit with these and analyze the results from these metrics to understand what was a hit and what was a miss.

Optimize Emails for Mobile

Like we said, customers value personalized emails more than professional ones and so you should know that most emails are opened on mobiles and not laptops. So your focus should be on writing mobile-friendly emails which are short and sweet, deliver your message, have a good design, bullet points and are easily readable.

Customers should not feel like they’re reading a newspaper, otherwise they will end up scrolling past the email and dump it in the trash. A short email not only captures the attention of customers but also encourages them to take action.

Set Up Drip Campaigns

When you set up a drip campaign, you basically send out automated emails based on user interaction and specific triggers. Your job doesn’t end at lead generation, your responsibility is also to nurture those leads, build relationships and turn them into conversions.

You can set up different types of drip campaigns like welcome series – when a new sign up happens; abandoned cart reminders – something that brings back customers to complete their purchase and so on. Tracking your audience activities helps you stay connected thereby improving the conversion rates.

Create A Sense Of Urgency

You have to be creative in your marketing strategies if you want to attract customers and keep in mind that your customers don’t slip away. For this, you can create a sense of urgency in your emails, stating things like – ‘offer valid till 9 P.M.’, ‘Flash Sale Only For Today’ or ‘ Offer Expires Soon’.

When customers read things like these, they are tempted to find out if they are missing out on a worthy deal. Also, because they know these are limited-time offers, they can’t save them for later and hence have no choice but to open the email.

Request Customer Feedback

Another way to understand your customers better is by getting their feedback. You can send them surveys that consist of various questions related to their likes and dislikes. You can have polls on emails asking what product customers prefer more, questions related to the service you offer, user experience and so on. A customer’s feedback is a fuel that drives success in your business and it is crucial for you to know it.

Create Attractive Email Design

There is no reason to limit your creativity to marketing strategies when your email design can also shine in its own spotlight. If there is a possibility to make your email design appealing, then why keep it boring? Customers love emails that have unique designs, visuals and photos, so you might add it as well. These things keep the readers engaged and get your task done effectively.

Why is Email Marketing important?

Direct Communication – Emails enable you to stay close to your target audience and maintain direct communication with them unlike other channels.
Cost Effective – Email marketing is one of the most effective marketing strategies that requires no additional cost yet helps strengthen customer relationships.
Personalized Approach – You have an advantage of sending emails which are specific to each customer’s behaviour, interests and preferences. Such personalized marketing helps build customer trust and loyalty.
Helps Drive Sales Effectively – Most times, customers scroll past the products and forget about them. However, with constant efforts through email, they gain the motivation to make a purchase.
Helps in Tracking Performance – Email marketing is a great way to know what is working and what is not, helping you to not only assess your performance but observe customer behaviour.

Conclusion

Even in the era of social media, which is considered extremely powerful in convincing the youth to purchase a brand’s products, email marketing remains equally important. No matter how traditional emails are considered, for affiliate marketing or growing your business, they are a secret weapon.

You will be surprised to know that email marketing ensures a higher return on investment, while being completely cost effective. So, when it comes to driving sales, nurturing leads, getting customer feedback or building customer loyalty, email marketing is the king of all marketing strategies.